IPL breaks rules of Internet Marketing
P eople said it was a bad move to have IPL being broadcasted over Social Media, i.e., Youtube, as part of its Internet Marketing program. But, the czar LalitModi proved everyone wrong as he has done in the past. Cricket, which is still famous in only 11 countries has become a worldwide phenomenon all because of the Internet Marketing tactics used by the IPL. With such Internet Marketing techniques IPL has in fact become the most viewed online sports show, surpassing the NBA and Nascar Series. With an exclusive deal struck between IPL and Youtube, the first of its kind, people from world over flocked to watch the match live, even if they had never seen a cricket match before. LalitModi probably showed how to get cricket to the world simply by the power of Internet...